In the early years of the 20th Century, Italians were discussing how to decline the world automobile.
In a letter sent in 1920 to Senatore Giovanni Agnelli, founder of Fiat, Italian Poet Gabriele D’Annunzio declared the following, putting an end to all diatribes:
The views and opinions expressed here above are those of the author (Gabriele D’Annunzio) and do not necessarily reflect the official policy or position of our company, its affiliates, or employees. But we agree with D’Annunzio on the fact the automobile is feminine and we decline accordingly our Brand name.