PER ASPERA SIC ITUR AD ASTRA!
Create a new Italian Car Brand of Design Excellence which is specialized in designing, engineering and manufacturing low volume Zero Emissions hypercars and supercars using the latest technologies and light weight materials.
The Emblem
The Estrema emblem has been designed with the intention of combining various graphic elements with particular meanings.
The Shield represents a reference to the historical tradition of the iconic coats of arms of the past, declined in a contemporary way.
The Lightning Bolt represents electric power and velocity and proudly bears the three colours of the Italian Flag.
The lightning bolt crosses the shield perforating it, showing its inexhaustible energy.
The background is Azure, the national colour of Italy, together with the tricolour flag. The background is treated with a carbon fibre pattern to give a touch of modernity and technology.
Our Team
Gianfranco Pizzuto
Founder & CEO: an industry veteran with more than 30 years of international business experience.
In 2007 he was Fisker Automotive’s first investor and co-founder.
1963
Born near Venice and raised in Merano (Province of Bolzano/South Tirol), Italy in 1961. Gianfranco Pizzuto has had a passion for automobiles from an early age.
1989
Gianfranco started his international business career with construction and heavy machinery. In 1989, together with 3 colleagues, he founded the manufacturing company FAE, which today is still a world leader in specialized heavy-duty equipment.
2007
In 2007 Gianfranco left FAE to follow his passion for the automobile. In the Fall of the same year, after meeting with Henrik Fisker, he decided to sell his company stake at FAE. He became Fisker Automotive's first investor and Co-Founder as well as the first European distributor with Fisker Italia.
2014
In 2014, after the acquisition of Fisker Automotive by Wanxiang North America, Gianfranco worked as an automotive consultant. Later on, he started to import the California model of the electric Fiat 500 in Europe, and improved its range and charging capacity by developing an entirely new battery pack.
2018
In 2018 Gianfranco contributed his time to champion the introduction of the Jaguar I-Pace, Jaguar's first EV, as JLR Italy EV Brand Ambassador.
2020
In 2020, admits the first COVID-19 lockdown, the initial spark of creating a beautiful full electric Italian hypercar was ignited. In October of the same year, Automobili Estrema was born, and selected EPTA Design as the initial design partner which helped define the design language of "Fulminea".
2021
The Design Process evolved until the Spring of 2021 when the "design freeze" was reached and the first 1:5 Fulminea model was built.
2021
In May of the same year, a 1:1 model was released and showcased at several exclusive events.
2022
The company grow further in 2022 and Gianfranco started building out his team with automotive, tech as well as other supporting experts from different industries.